This Saturday – Food Bloggers – SEO – Video Seminar @ PREP

PREP Members & anyone interested are invited to join this wonderful event!
You must register by 3 pm Thursday May 31st. Click Here to Register (10.00 fee)

During the morning of June 2nd from 8:30 am to 12:00 noon, Culinary Local, Diva Foodies  and Food Bloggers will kickoff with a series of three sessions. The first is a lively discussion about influencer marketing with our panel which includes folks who represent agencies and brands. Next, you’ll learn tips and tricks about how to be found online – that means SEO. We’ll wrap it up with the hot content tactic – video!

Bonus! At 12:15 pm, there will be a tour of PREP.

PREP Mentorship Series

PREP Connect Mentorship Series,
People, Purpose & Passion – The Pathway to Success!
Tuesday,  May 29th, 2018, 9am – 1:30 pm
PREP 3 TRAINING ROOM (LOOK FOR SIGNS)

PREP Mentorship Series for Specialty Food Producers

 

8:30 – 9:30    Breakfast & Gathering:

Serving  Cloudland CoffeeFive Daughters Bakery’s Donuts – Coach Joe’s Waffle Stackers

9:30    From a Concept to Store Shelves – Tony Webster – PREP Member – founder of Salsa Sol Del Rio

9:50    Running with the Big Guys –  John Roonan – Cohen Foods

10:20   Running With Your Story – Scott Lamphere – Corporate Chef, Gordon Food Service

10:40   Life is a Highway, Get Out of the Slow Lane! – Coach Joseph Crosby – Coach Joe’s Market

11:10   Selling Igloos To Eskimos – Nick Carse – Founder of King Of Pops & P10 Foods

11:30   Speaker Panel Q&A

12;30   Thrive Tuesday – Lunch with Gordon Food Service & Product Sampling

PREP Members Click Here to RSVP or message JR Marranci!

 

 

 

 

 

 

 

Upcoming Events:

Thrive Thursdays – Gordon Food Service – Every Thursday @ 1 pm,  Julia D’Amico and Lakisha Maven will be show-casing products, brands and recipes in the Shared Kitchen @ PREP. Be sure and come hungry!

ServSafe Classes @ PREP Tuesday May 22nd – Contact JR for more info

Building a “One Sheet” Every specialty food producer needs a single document to tell your story.
Develop a sheet with photos, your story,  pricing and details about your product when presenting to Buyers, Markets and more.
This workshop will be hands on using your laptop and MS Word to produce your company’s One Sheet.

Call for Entries –  Specialty Food Producers bring samples of your products for the PREP Mentor Series on Tuesday May 29th to share with other PREP Members and guests.

Call for Entries – Specialty Food Producers bring samples of your products to PREP’s office on Wednesday June 6th for presentation to food broker Cohen Foods.

PREP Members Seminar: How to Show Up on Google (June 2018 date TBD)

Director of Operations Doug Marranci will walk you through how to leverage the high density of food based businesses at our address to help increase your exposure on Google and in internet searches.

CLICK HERE for more info https://www.prepatl.com/google/

PAST PREP Mentorship CONNECT EVENTS

PREP Photography Q&A
No-cost consultation with Atlanta food and lifestyle photographer Kerrieann Axt
CLICK HERE for more info http://voyageatl.com/interview/meet-kerrieann-axt-kga-photography-northern-suburbs/

PREP Members Twitter Workshop
How to put Twitter into action for your brand with President of Bloomberg Marketing Tony Bloomberg
CLICK HERE for more info https://www.prepatl.com/twitter/

PREP Food Safety Training
PREP Members and their staff receive the latest food safety training updates from Dekalb County Department of Environmental Health’s Renita Stroup and the Georgia Department of Agriculture’s Betsy Dziadik & Christa Bone
CLICK HERE for more info https://www.prepatl.com/prep-food-safety-training/

Facebook, E-Commerce & Food Photography
PREP Members learn how to maximize their business presence with Facebook, how to set up an e-commerce site using Shopify, and how to craft professional quality food photographs using only a smartphone.
CLICK HERE for more info https://www.prepatl.com/differentlight/

“Building Your Brand” PREP Mentor Series
Two Atlanta area branding experts share tips on how to make the most out of your personal brand.
CLICK HERE for more info https://www.prepatl.com/branding/

PREP Members Seminar: How to Show Up on Google
Director of Operations Doug Marranci will walk you through how to leverage the high density of food based businesses at our address to help increase your exposure on Google and in internet searches.
CLICK HERE for more info https://www.prepatl.com/google/

PREP Members Mobile Food Service Meet & Greet
PREP’s Mobile Food Service Operators and Mentors get a chance to mix & mingle with their fellow food truck owners, learn about Food Costing Tools, and learn strategies for surviving the winter from one of PREP’s veteran food truck operators.
CLICK HERE for more info https://www.prepatl.com/prep-members-mobile-food-service-meet-greet/

Selling Online & Passport to Export Conference
Passport to Export is part of a reginal Global Cities Initiative strategy to help grow companies through exports. It is an informal, candid, roundtable discussion between companies that have export experience and companies that are interested in learning more about exports.
CLICK HERE for more info https://www.prepatl.com/selling-online-passport-to-export-conference/

Business Branding Seminar
Marcus Jackson of Caliber Elite Consulting discusses how to focus and develop your brand.
CLICK HERE for more info https://www.prepatl.com/business-branding-seminar-prep-tuesday-july-26th/

Food Safety Training Class
Dekalb County Department of Environmental Health’s Renita Stroup leads a class on new issues and food safety basics.
CLICK HERE for more info https://www.prepatl.com/food-safety-training-class-at-prep/

 

Twitter Workshop for Food Entrepreneurs – Save the Date!

PREP Members Twitter Workshop – Thursday April 19th @ 10 am.

Twitter For PREP Foodpreneurs with Toby Bloomberg.

As a foodpreneur you’re following your passion. But passion alone does not make a successful business.

The food space is crowded and competition is fierce. No matter how delicious your product is customers will purchase only if they know you exist.

 

On a small business owners’ limited budget digital and social media tactics become increasingly important. In 240 characters Twitter can be one of your most important resources to tell your story, build awareness of your product, nurture customer loyalty with the ultimate goal ~ to make the cash register ring!

This is a working session where you’ll not only learn how to use one of the most popular social media tools but leave with a framework of a Twitter Roadmap that will help you put Twitter into action for your brand.  We’ll discuss how to grow your followers with content and engagement. We’ll explore how to create a tweet, the important aspects of your Twitter page, hashtags and more!

Seating is limited – Click Here to RSVP for Twitter Workshop

Bring your laptops and mobile devices and Tweet along!

Click Here for more info about Toby Bloomberg

 

Diva Foodies – www.divafoodies.com

Twitter – @DivaFoodies – https://twitter.com/DivaFoodies

 

 

PREP Cook-Create-Connect is a fully licensed unique shared kitchen concept. Established with one goal in mind, to help build and support small food businesses in Metro Atlanta.
PREP provides state-of-the-art commercial shared kitchen space, test kitchens resources, food procurement and guidance to a talented and creative class of entrepreneurs.
These are specialty food producers, baker, caterers and mobile food service operators, along with the next generation of food artisans. PREP is a privately held company based in Atlanta, GA.
For more information about PREP please call (404) 920-4150
or visit www.PREPatl.com    PREP on Facebook – PREP on Twitter – PREP on Instagram – Truck & Tap – Atlanta Food Truck Catering

Did you know that the more than 50 pieces of artwork that line the walls of PREP are by our very own JR Marranci! Take a look at his website wwwArt-Atlanta.com – Jr’s Abstract Art on Facebook

 

“Building Your Brand” PREP Mentor Series – Wednesday February 14th!

PREP Mentor series
“Building Your Brand”  Save the Date!

PREP Atlanta Shared Kitchens

Wednesday February 14th!
PREP is excited to announce our Mentors for this seminar!

“HOW BRIGHT IS YOUR BRAND BULB?” 10 am and 2 pm – Scott Lamphere, Culinary Specialist and Corporate Chef  Gordon Food Service 

“Branding 101” 11:30 am Meyer Janet, Branding Expert,  PREP Member “Cotton Cravings

1-2  pm – Time for Q&A and getting to know your PREP Community Members, refreshments will be available!

This Mentor Series Seminar will be held at the office building in front of PREP 2.  Using the pedestrian gate, or the driveway at the back of PREP,  turn left and exit the rear gate.  As you pass through this gate, you will see the PREP sign on the suite right in front of you.

Click Here to RSVP

This seminar is offered for PREP Members only!

Presenter Bios:

Scott Lamphere
Culinary Specialist / Corporate Chef
Gordon Food Services, Southeast

Scott is a native Texan who grew up in West Texas where his family was involved in both the farming and ranching community as well as their family owned restaurant business.  Fun fact:  His Grandparents’ restaurant is known for “inventing” the Chicken Fried Steak in Dawson County over 75 years ago.

Scott is self-taught and well mentored in all types of professional kitchens and culinary settings.  For 22 years, he worked as a Healthcare Sales and Marketing Executive in the Pharmaceutical and Hospitality arenas.  During this time he also honed his skills while owning a Culinary Consulting Firm called,

Small Town Kitchen Tablewhere he has worn several hats as a Culinary Consultant, Chef Instructor / Caterer, Cookbook Editor, Kitchen Coach and is a Certified Sensory and Tasting Judge for National, Regional and Local food and beverage competitions.  

He serves on the Board of Directors for several food and beverage non-profit organizations and is a Volunteer Event Chef for The Giving Kitchen, Georgia Grown, 7 Bridges Mission, Mercy Chefs, Taste of Atlanta, and Les Dames de Escoffier.

In addition to being a regular Chef-Instructor with The Cook’s Warehouse, he is a member of IACP, Southeastern Foodways, The Culinary Trust, The Hospitality Syndicate and FoodService Resource Associates, LLC

 

Meyer J. Janet B.Com, MBA, CA(SA),CPA(ISR)

  • – CFO of large retail chain in South Africa
  • – Director of Suzuki Distributors
  • – Franchise holder of major fashion and sporting apparel brands
  • – Management consultant to major corporations in the toy and the wine industry
  • – Partner in UK executive search practice
  • – Partner and founder of Design Plus a licensing and branding boutique in 1995 in USA Clients include: Coca Cola, Taco Bell, Anheuser Busch, KFC, Kellogg’s, Post Cereals, Hormel, Kikkoman, Super Pretzel and ICEE.
  • – Long standing member of LIMA (licensing industry merchandisers association)
  • – Contributor to articles in LIMA publications and Entrepreneur Magazine
  • – Partner in Cotton Cravings LLC

Branding 101 Synopsis

  1. 1 The dream- concept- Reason vs Passion
  2. 2 The Unique Selling Proposition
  3. 3 Brand name, Graphics etc.
  4. 4 Scanning the market and matching Threats and Opportunities to Strengths and Weakness
  5. 5 Mission Statement and setting of goals
  6. 6 Brand positioning
  7. 7 Brand Equity and Message
  8. 8 Getting the message to market and staying on message
  9. 9 The Extended Product and living up to consumer expectations